Travel Leaders Group has revealed the results of its 2019-20 travel trends survey conducted among more than 400 Travel Leaders Group advisors.
For the third year in a row, Alaska cruises earned the top spot as the most booked domestic vacation in 2019, with Orlando not too far behind. Las Vegas, New York City and Honolulu rounded out the Top 5. Internationally, Caribbean cruises and Cancun, Mexico, respectively, maintained the top two spots, while Italy jumped from fifth to third place. European river cruises and Mediterranean cruises were fourth and fifth, respectively.
“Women only” trips saw the most growth in Travel Leaders Group bookings compared to last year, earning fifth place on the list of top niche travel areas. Top “up-and-coming” destinations for 2020 include Bora Bora, Thailand, Ecuador – Galapagos Island and Croatia. Year over year, the Maldives, Bora Bora, Galapagos and Croatia moved up the list the most.
Below are the top destinations and niche travel findings:
Top Destinations Booked in 2019
Top U.S. Destinations
- Alaska – cruise (38 percent)
- Orlando, FL (32 percent)
- Las Vegas, NV (26 percent)
- New York City, NY (22 percent)
- Honolulu, HI (21 percent)
Top International Destinations
- Caribbean/Mexican Gulf Coast – cruise (31 percent)
- Cancun, Mexico (27 percent)
- Italy (25 percent)
- Europe – River cruise (21 percent)
- Europe – Mediterranean cruise (19 percent)
Top Niche Travel Areas
- Active/Adventure (45 percent)
- Honeymoon & Destination Weddings (36 percent)
- Culinary & Wine (35 percent)
- Affinity Groups (20 percent)
- Women’s Only (19 percent)
Top Up-and-Coming International Destinations for 2020
Pacific Region
- Bora Bora (30 percent)
- Tahiti (27 percent)
- Fiji (22 percent)
- Moorea (5 percent)
- Cook Islands (4 percent)
Asia/South East Asia
- Thailand (24 percent)
- Maldives (17 percent)
- Vietnam (16 percent)
- Singapore (9 percent)
- Philippines (5 percent)
Central/South America
- Ecuador— Galapagos Island (19 percent)
- Peru (18 percent)
- Brazil (17 percent)
- Panama (13 percent)
- Argentina (9 percent)
Europe
- Croatia (26 percent)
- Iceland (23 percent)
- Portugal (14 percent)
- Scotland (10 percent)
- Netherlands (7 percent)
Source : Matt Turner
